Eureka Fashions

Discover the Eureka Fashions collection at Norma Reed; where bold design meets timeless elegance. Designed by the Los Angeles based fashion house EUREKA, these dresses showcase a multidisciplinary approach to formalwear inspired by art, culture, photography and contemporary style.

Each piece in this collection brings vibrant colours, luxurious fabrics and exquisite craftsmanship together in harmony, creating stunning looks that turn heads for every occasion. 

Whether you’re searching for your next statement-making prom gown, a breathtaking event dress, or a standout piece for a special celebration, the Eureka collection has something unforgettable for every style.



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Eureka 9300 Off Shoulder Glittering Quinceanera Dress - NORMA REED

Eureka 9300 Off Shoulder Glittering Quinceanera Dress
$671.00
$671.00
Eureka 9909 Off Shoulder Floral Lace & Sequin Quinceanera Dress - NORMA REED

Eureka 9909 Off Shoulder Floral Lace & Sequin Quinceanera Dress
$671.00
$671.00
Eureka 9733 Shimmering Metallic Short Dress - NORMA REED

Eureka 9733 Shimmering Metallic Short Dress
$224.00
$224.00
Eureka 9366 Lace & Sequin Shimmering Off Shoulder Short Dress - NORMA REED

Eureka 9366 Lace & Sequin Shimmering Off Shoulder Short Dress
$224.00
$224.00
Eureka 9206 Shimmering Off Shoulder Lace Embroidered Short Dress - NORMA REED

Eureka 9206 Shimmering Off Shoulder Lace Embroidered Short Dress
$224.00
$224.00
Eureka 9926 Sequin Embroidered Short Dress - NORMA REED

Eureka 9926 Sequin Embroidered Short Dress
$224.00
$224.00
Eureka 9920 Shimmering Floral Short Dress - NORMA REED

Eureka 9920 Shimmering Floral Short Dress
$224.00
$224.00
Eureka 9720 Sparkling Short Dress - NORMA REED

Eureka 9720 Sparkling Short Dress
$224.00
$224.00
Eureka 9030 Mirror Finish Slit Leg Dress - NORMA REED

Eureka 9030 Mirror Finish Slit Leg Dress
$224.00
$224.00
Eureka 9060 Classic Mermaid Gown With Tulle Skirt - NORMA REED

Eureka 9060 Classic Mermaid Gown With Tulle Skirt
$269.00
$269.00
Eureka 9133 Ruched Fitted Glittering Dress - NORMA REED

Eureka 9133 Ruched Fitted Glittering Dress
$246.00
$246.00
Eureka 9910 Shimmering Mermaid Gown - NORMA REED

Eureka 9910 Shimmering Mermaid Gown
$246.00
$246.00

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed