Eureka Fashions

Discover the Eureka Fashions collection at Norma Reed; where bold design meets timeless elegance. Designed by the Los Angeles based fashion house EUREKA, these dresses showcase a multidisciplinary approach to formalwear inspired by art, culture, photography and contemporary style.

Each piece in this collection brings vibrant colours, luxurious fabrics and exquisite craftsmanship together in harmony, creating stunning looks that turn heads for every occasion. 

Whether you’re searching for your next statement-making prom gown, a breathtaking event dress, or a standout piece for a special celebration, the Eureka collection has something unforgettable for every style.



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Eureka 9151 Ruched Wrap Style Open Back Mermaid Dress - NORMA REED

Eureka 9151 Ruched Wrap Style Open Back Mermaid Dress
$209.00
$209.00
Eureka 9939 Floral Sequin Slit Leg Dress | Pearly Pink | Bahama Blue - NORMA REED

Eureka 9939 Floral Sequin Slit Leg Dress | Pearly Pink | Bahama Blue
$299.00
$299.00
Eureka 9889 Stunning Sheer & Lace Slit Leg Dress | Black | Off White | Emerald | Red - NORMA REED

Eureka 9889 Stunning Sheer & Lace Slit Leg Dress | Black | Off White | Emerald | Red
$373.00
$373.00
Eureka 9077 Ruched Corset Fitted Dress Eureka

Eureka 9077 Ruched Corset Fitted Dress
$243.00
$243.00
Eureka 9035 Sparkling Strapless Ruched Slit Leg Dress - NORMA REED

Eureka 9035 Sparkling Strapless Ruched Slit Leg Dress
$179.00
$179.00
Eureka 9805 Sexy Ruched V Neck Slit Leg Sequin Dress - NORMA REED

Eureka 9805 Sexy Ruched V Neck Slit Leg Sequin Dress
$269.00
$269.00
Eureka 9710 Showstopping Sequin Slit Leg Dress - NORMA REED

Eureka 9710 Showstopping Sequin Slit Leg Dress
$269.00
$269.00
Eureka 9511 Sparkling Spaghetti Strap Slit Leg Dress - NORMA REED

Eureka 9511 Sparkling Spaghetti Strap Slit Leg Dress
$246.00
$246.00
Eureka 9997 Shimmering Sequin Slit Leg Dress - NORMA REED

Eureka 9997 Shimmering Sequin Slit Leg Dress
$246.00
$246.00
Eureka 9008 V Neck Satin Ball Gown - NORMA REED

Eureka 9008 V Neck Satin Ball Gown
$373.00
$373.00
Eureka 9907 Shimmering Floral Corset Ball Gown | Corset Dress - NORMA REED

Eureka 9907 Shimmering Floral Corset Ball Gown | Corset Dress
$373.00
$373.00
Eureka 9778 Shimmering Floral Lace Embroidered Quinceanera Dress - NORMA REED

Eureka 9778 Shimmering Floral Lace Embroidered Quinceanera Dress
$671.00
$671.00

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed