Eureka Fashions

Discover the Eureka Fashions collection at Norma Reed; where bold design meets timeless elegance. Designed by the Los Angeles based fashion house EUREKA, these dresses showcase a multidisciplinary approach to formalwear inspired by art, culture, photography and contemporary style.

Each piece in this collection brings vibrant colours, luxurious fabrics and exquisite craftsmanship together in harmony, creating stunning looks that turn heads for every occasion. 

Whether you’re searching for your next statement-making prom gown, a breathtaking event dress, or a standout piece for a special celebration, the Eureka collection has something unforgettable for every style.



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Eureka 9969 Glittering Satin Jersey Dress - NORMA REED

Eureka 9969 Glittering Satin Jersey Dress
$283.00
$283.00
Eureka 9009 Gorgeous Sparkling V Neck Pleated Ball Gown - NORMA REED

Eureka 9009 Gorgeous Sparkling V Neck Pleated Ball Gown
$321.00
$321.00
Eureka 9727 Floral Sequin Short Dress - NORMA REED

Eureka 9727 Floral Sequin Short Dress
$224.00
$224.00
Eureka 9177 Tulle Slit Leg Corset Ball Gown - NORMA REED

Eureka 9177 Tulle Slit Leg Corset Ball Gown
$298.00
$298.00
Eureka 9900 Shimmering Metallic Corset Ball Gown - NORMA REED

Eureka 9900 Shimmering Metallic Corset Ball Gown
$425.00
$425.00
Eureka 9025 Satin One Shoulder Pleated Dress with Pockets - NORMA REED

Eureka 9025 Satin One Shoulder Pleated Dress with Pockets
$246.00
$246.00
Cinderella Divine 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl - NORMA REED

EUREKA 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl
$269.00
$269.00
Eureka 9888 Ruched Shimmering Tulle Corset Dress - NORMA REED

Eureka 9888 Ruched Shimmering Tulle Corset Dress
$417.00
$417.00
Eureka EK116 Shimmering Jersey Sparkle Dress - NORMA REED

Eureka EK116 Shimmering Jersey Sparkle Dress
$254.00
$254.00
Eureka EK169 Strapless Glitter Stretch Jersey Dress - NORMA REED

Eureka EK169 Strapless Glitter Stretch Jersey Dress
$298.00
$298.00
Eureka EK102 NORMA REED

Eureka EK102
$537.00
$537.00
Eureka 9711 Satin Babydoll V Neck Dress - NORMA REED

Eureka 9711 Satin Babydoll V Neck Dress
$194.00
$194.00

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed