Eureka Fashions

Discover the Eureka Fashions collection at Norma Reed; where bold design meets timeless elegance. Designed by the Los Angeles based fashion house EUREKA, these dresses showcase a multidisciplinary approach to formalwear inspired by art, culture, photography and contemporary style.

Each piece in this collection brings vibrant colours, luxurious fabrics and exquisite craftsmanship together in harmony, creating stunning looks that turn heads for every occasion. 

Whether you’re searching for your next statement-making prom gown, a breathtaking event dress, or a standout piece for a special celebration, the Eureka collection has something unforgettable for every style.



Filter

Sort by

Availability

Color

Size

Brand

Eureka EK107 Satin Glitter Stretch Jersey Dress Eureka

Eureka EK107 Satin Glitter Stretch Jersey Dress
$269.00
$269.00
Eureka EK202 Eureka

Eureka EK202
$373.00
$373.00
Eureka EK159 Eureka

Eureka EK159
$298.00
$298.00
Eureka 9909 Off Shoulder Floral Lace & Sequin Ball Gown - NORMA REED

Eureka 9909 Off Shoulder Floral Lace & Sequin Ball Gown
$671.00
$671.00
Eureka 9778 Shimmering Floral Lace Embroidered Ball Gown - NORMA REED

Eureka 9778 Shimmering Floral Lace Embroidered Ball Gown
$671.00
$671.00
Eureka 9300 Off Shoulder Glittering Ball Gown - NORMA REED

Eureka 9300 Off Shoulder Glittering Ball Gown
$671.00
$671.00
Eureka 9188 Slit Leg Lace Sparkle Dress - NORMA REED

Eureka 9188 Slit Leg Lace Sparkle Dress
$187.00
$187.00
Eureka EK161 Sparkling Sheer Corset Slit Leg Dress - NORMA REED

Eureka EK161 Sparkling Sheer Corset Slit Leg Dress
$268.00
$268.00
Eureka 9916 Pleated Slit Leg Dress | Sand | Burgundy | Coral | Sea Glass - NORMA REED

Eureka 9916 Pleated Slit Leg Dress | Sand | Burgundy | Coral | Sea Glass
$209.00
$209.00
Eureka 9917 Ruched Pleated Satin Slit Leg V Neck Dress | Sage | Coral | Sand | Blue - NORMA REED

Eureka 9917 Ruched Pleated Satin Slit Leg V Neck Dress | Sage | Coral | Sand | Blue
$209.00
$209.00
Cinderella Divine 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl - NORMA REED

Eureka 9925 Pleated Slit Leg Dress With Pockets | 7 Colors | 4xl
$269.00
$269.00
Eureka 9181 Ruched Off Shoulder Ribbon Tie Slit Leg Dress - NORMA REED

Eureka 9181 Ruched Off Shoulder Ribbon Tie Slit Leg Dress
$209.00
$209.00

"Love Prom"

"Prom is celebrating the past. The last four years have been a whirlwind of emotions. There have been ups and downs, laughter and tears, but when it all comes down to it, it was worth it. Hang on to those memories because they will keep you smiling for years to come. 


Prom is anticipating the future. You are someone special and the world is eagerly waiting to see what you will achieve. Together with your friends, you've shared your hopes and dreams for years. After tonight, a whole new world opens up for you. The possibilities are endless.


Prom is Cherishing the present. You’ve accomplished so much and now is the time to celebrate with a night you will never forget. Put on your favourite dress. Dance the night away. Let your hair down. Smile and laugh with friends who have become like family. The world can’t wait to see who you become, but for one night just enjoy every moment."


- Norma Reed